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B2B Marketing Lead

Octopus Energy
London, United Kingdom
Full Time
Posted January 26, 2026
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Job Description

The B2B Marketing Lead at Octopus Energy for Business will develop and execute innovative marketing strategies to increase awareness of the company's energy products and services within the business market, using storytelling, customer case studies, and breakthrough media approaches to support the company's growth and market leadership.

Key Responsibilities

  • Develop and execute B2B marketing strategies to increase awareness of Octopus Energy for Business products and services.
  • Create compelling storytelling, customer case studies, and innovative media strategies to promote the brand.
  • Implement a creative B2B marketing approach to engage target business audiences and support growth objectives.

Requirements

  • Proven experience in B2B marketing, with a strong understanding of storytelling, customer case studies, media strategies, and creative marketing approaches.
  • Ability to develop and execute marketing strategies that increase awareness of products and services within the business market.
  • Excellent communication and storytelling skills to craft compelling narratives for marketing campaigns.
  • Experience in building brand awareness and positioning within the B2B energy market or similar industries.
  • Demonstrated ability to work autonomously and manage projects independently in a fast-paced environment.
  • Strong understanding of the energy industry, particularly in relation to business energy products and services, is preferred but not explicitly required.
  • Ability to collaborate effectively with cross-functional teams and external partners to deliver marketing initiatives.
  • Experience with developing media strategies and implementing breakthrough marketing campaigns.
  • A track record of delivering measurable results in marketing efforts aimed at business customers.
  • No specific educational qualifications are explicitly stated as mandatory in the job posting.

Benefits & Perks

Flexible salary that is discussed on a call with recruiters
Autonomous work environment with opportunities to work on innovative projects
Recognition as one of the UK's top companies to work for
Top ten ranking in the Sunday Times Best Places to Work 2024
Access to UK-specific employee perks through the perks hub
Supportive and inclusive work environment with accommodations available if needed
Opportunities for personal and professional growth within a unique company culture

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