Regional Sales Manager

Generac

Zeeland, MI

Full Time

Posted October 13, 2026

$123k - $175k· Est.

Power Generation

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Listing evidence and provenance

Source: Workday View original listing
Freshness: Open in the current public read path; this is not an employer guarantee.Last observed October 14, 2026
Classification: Modern power-system classification not yet published for this listing.Legacy source industry field: Power Generation
Pay provenance: Estimated benchmark; not employer-provided

Job Description

Success in this role will be measured through sales growth, new business development, customer relationships, sales activity, quote generation, pipeline management, and achievement of monthly and annual sales goals.

Key Responsibilities

Develop and maintain relationships with electrical contractors, general contractors, engineers, facility managers, business owners, and end users.
Identify and pursue new commercial and industrial generator sales opportunities throughout the assigned territory.
Conduct regular in-person customer visits, prospecting calls, and follow-ups to build and maintain a strong sales pipeline.
Work with consulting engineers and contractors to promote Generac products and secure project specifications.
Review project opportunities, construction bid documents, and customer requirements to identify potential generator sales.
Coordinate with inside sales to prepare accurate and competitive generator quotations.
Follow up consistently on open quotations and work to convert opportunities into purchase orders.
Negotiate pricing and project requirements while maintaining company profitability.
Maintain accurate customer information, sales activities, opportunities, and forecasts in the company's CRM system.
Develop monthly sales forecasts and consistently work toward established sales goals and budgets.
Coordinate with project management, service, and other internal departments to ensure a positive customer experience.
Address customer concerns professionally and work toward solutions that maintain long-term relationships.

Requirements

Previous outside sales experience required; industrial equipment, electrical, construction, or power generation experience preferred.
Strong relationship-building, communication, and negotiation skills.
Ability to understand technical products and communicate their value to customers.
Proven ability to develop new accounts and grow existing customer relationships.
Strong organizational skills and the ability to manage multiple projects and opportunities simultaneously.
Comfortable prospecting, making cold calls, and meeting customers in person.
Self-motivated, accountable, and results-driven.
Ability to work independently while collaborating with inside sales and other departments.
Valid driver's license and willingness to travel throughout the assigned territory.
We are looking for more than someone who can simply provide a quote. We want a salesperson who understands the importance of building relationships, following through on commitments, and earning the customer's trust.