Job Description
The Video Program Manager, Audience Engagement Amplification at Esri is responsible for maximizing the impact of the company's video content through strategic promotion, repurposing, and content management, collaborating across teams to extend reach and influence among target audiences.
Key Responsibilities
- Maximize the value of existing video content through promotion, repurposing, and strategic management.
- Collaborate with internal teams and business units to develop and execute distribution campaigns for videos.
- Track, analyze, and report on video usage and performance metrics to inform content strategy.
- Develop and maintain a user-friendly video library to enable easy access and sharing of video assets.
- Act as a liaison to promote and advise on the deployment of videos across various organizational functions.
Requirements
- Minimum of 5 years of experience in marketing, creative services, or a related field.
- Experience developing and leading creative campaigns to strategically extend influence.
- Proven ability to work cross-functionally with marketing, product, and business teams.
- Proven ability to identify opportunities to maximize the value of existing assets.
- Experience building systems or processes to organize content, track usage, and streamline access for stakeholders.
- Experience using metrics and analytics to measure performance, share insights, and inform future strategy.
- Bachelor's degree in marketing, communications, media, or a related field.
- Applicants must be authorized to work for any employer in the U.S. (Visa sponsorship is not available).
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave
Twelve paid holidays throughout the year
Opportunities for personal and professional growth
Ready to Apply?
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