Job Description
The role involves developing and managing web content and digital marketing strategies for Esri, focusing on creating engaging narratives, optimizing content for search and AI platforms, and leveraging data insights to enhance user engagement and brand messaging.
Key Responsibilities
- Develop and implement content strategies to enhance customer journey and KPIs
- Write, edit, and establish guidelines for high-impact marketing copy and brand messaging
- Leverage AI tools to scale content production, improve performance, and personalize content
- Collaborate with analytics teams to evaluate performance metrics and optimize content strategies
- Represent and promote content best practices across teams and external engagements
Requirements
- 8 years of experience developing and managing web content and digital marketing initiatives for large-scale or enterprise websites
- Proven mastery in writing, editing, and storytelling across web and marketing channels, with the ability to translate complex topics into accessible, engaging narratives
- Strong expertise in SEO, SEM, web analytics, and content performance metrics
- Proven success leading large-scale web or digital content programs
- Experience implementing AI and automation to enhance content workflows and performance
- Experience collaborating with cross-functional teams, managing multiple projects, and delivering results on time and within scope
- Demonstrated ability to mentor peers, influence stakeholders, and uphold editorial standards
- Proactive problem solver who applies creativity, data, and critical thinking to achieve business goals
- Bachelor’s degree in English, journalism, marketing, or a related field
- Applicants must be authorized to work for any employer in the U.S. (Visa sponsorship is not available)
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave annually
Twelve paid holidays throughout the year
Opportunities for personal and professional growth
Ready to Apply?
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