Job Description
The Product Marketing Manager will develop and execute marketing strategies to promote geospatial technology products, drive awareness and adoption, and collaborate with cross-functional teams to communicate product features and value to global audiences.
Key Responsibilities
- Collaborate with cross-functional teams to develop product positioning, messaging, and value propositions
- Lead and execute global product release activities, including internal communications and multi-channel enablement
- Develop and implement communication strategies for product updates, lifecycle changes, and pricing adjustments
- Create educational materials such as web pages, emails, videos, case studies, press releases, and product resources
- Understand user and buyer personas to craft targeted messaging and positioning
- Monitor and analyze key performance indicators to assess product performance and usage
- Provide insights into competitive capabilities and market positioning
Requirements
- Minimum of 5 years of experience in product, industry, or corporate marketing communications, business development, consulting, or a similar field.
- Proven verbal and written communications skills with the ability to understand and convey technical information in a non-technical manner.
- Strong interpersonal skills and ability to thrive in a cross-functional team environment.
- Understanding of marketing technology and common marketing concepts.
- Strong project management and problem-solving skills with previous experience leading programs or highly visible projects.
- Ability to exercise good judgment within defined procedures and practices to determine appropriate action.
- Self-starter, detail and task-oriented, able to successfully manage multiple priorities with guidance from leadership.
- Ability to travel up to 10% for strategic meetings, events, and/or tradeshows.
- Bachelor’s degree in business, marketing, GIS, or a related field.
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave
Twelve paid holidays throughout the year
Opportunities for personal and professional growth
Ready to Apply?
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