Sr. Marketing Activation Strategist

Redlands, Canada

Full Time

Posted September 9, 2026

$104k - $173k

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Are you a strategic, performance-minded marketer who enjoys working across creative, channels, and data?

Lead development of buyer-aligned paid and owned channel activation strategies in support of awareness, engagement, and demand goals. Ensure media and creative tactics align to target personas, customer journeys, and campaign objectives.
Translate campaign and business objectives into integrated activation plans and execution requirements. Guide activation strategy across channels, audiences, and creative experiences to maximize campaign effectiveness and business impact.
Drive activation performance and optimization efforts. Analyze campaign, channel, and engagement data to identify trends, uncover opportunities, and develop actionable recommendations that improve marketing effectiveness, efficiency and strategy.
Build and maintain strong cross-functional partnerships with channel strategists, creative teams, digital experience, analytics, and business stakeholders. Influence alignment across teams, provide activation expertise, and communicate activation insights that support marketing strategy and decision-making.
Establish and evolve activation best practices, processes, and governance frameworks that improve consistency, scalability, speed to market, and overall campaign performance.
Lead campaign assessments and knowledge-sharing efforts. Document learnings, performance insights, and recommendations to inform future marketing programs and shape activation best practices across the organization.

8+ years of experience in B2B digital marketing, campaign activation, or performance‑driven marketing roles
Demonstrated experience developing and leading integrated, cross-channel marketing activation strategies
Proven ability to analyze marketing performance data and translate findings into strategic recommendations
Demonstrated experience in paid media, email marketing, digital marketing channels, audience segmentation, and buyer journey activation strategies
Experience influencing cross-functional stakeholders and driving alignment across complex initiatives
Demonstrated success managing multiple high-priority programs simultaneously
Experience developing marketing best practices, operational frameworks, or scalable activation processes
Bachelor's degree in marketing, communications, business, or a related field
Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements.
Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Master's degree in marketing, business, communications, or a related field
Experience supporting enterprise B2B technology marketing organizations
Experience developing measurement frameworks, attribution insights, and performance reporting strategies
Experience leading marketing process improvements and operational initiatives
Advanced experience with marketing technology platforms such as Marketo, HubSpot, Salesforce, or similar tools
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Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is
$103,792
—
$173,056 USD