Job Description
A Senior Industry Marketing Manager is responsible for developing and executing strategic marketing campaigns to increase revenue, expand markets, and build community within the state and local government sector, leveraging market research, content creation, event management, and analytics to influence industry trends and foster customer engagement.
Key Responsibilities
- Develop and execute integrated marketing campaigns across multiple channels
- Create campaign assets including messaging, print collateral, and digital content
- Contribute to and support events and webinars with messaging, content, and logistics
- Manage campaign projects to ensure timely delivery within budget
- Track and analyze campaign performance using analytics and reporting tools
- Utilize marketing technologies to manage activities, segment audiences, and track engagement
- Build and maintain relationships with customers, partners, and industry influencers
- Foster community engagement through activities like user groups, meetups, and online forums
Requirements
- Minimum of 5 years of marketing experience within business-to-business and or business-to-consumer fields, preferably marketing to business professionals in related industries.
- Established knowledge of marketing principles, campaign management, and process improvement.
- Excellent verbal communication and writing skills for internal and external audiences.
- Highly organized, self-motivated, and able to manage multiple priorities and deadlines.
- Knowledgeable in strong understanding of CRM, social media platforms, business intelligence, and project management processes.
- Strong decision making, problem resolution, and creative thinking skills.
- Must be able to travel up to 20% during peak marketing periods.
- Bachelor’s degree in marketing, business, or a related field.
- Applicants must be authorized to work for any employer in the U.S. (Visa sponsorship is not available).
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave
Twelve paid holidays throughout the calendar year
Ready to Apply?
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