Job Description
The role involves developing and leading strategic content and messaging for Esri's marketing efforts, creating compelling materials across various formats, and leveraging AI tools to enhance content performance, all aimed at showcasing the company's value and driving business growth.
Key Responsibilities
- Develop and implement content strategies aligned with global marketing goals
- Create messaging frameworks that communicate product value and customer benefits
- Produce, edit, and critique high-impact content across various formats for marketing campaigns
- Manage and mentor contributors to ensure quality, consistency, and creative cohesion
- Leverage AI tools to scale content production, improve performance, and personalize messaging
- Analyze performance metrics and audience insights to optimize content strategies
- Conduct market and product research to identify unique selling propositions
- Represent and promote content best practices across teams and external engagements
Requirements
- Eight (8) years of experience developing messaging and marketing content, preferably for technology or software companies.
- Proven ability to write compelling, conversion-focused content across multiple formats that impact business results.
- Track record of creating impactful positioning.
- Experience in distilling complex technical offerings into clear, compelling narratives and materials that communicate business value and differentiation.
- Experience using competitive analysis, subject matter expert interviews, and customer research to inform writing and strategic decisions.
- Strong collaboration and active listening skills to work across marketing, business development, and product teams to create messaging and deliver content.
- A portfolio demonstrating strategic messaging frameworks and strong writing samples, with evidence of business impact.
- Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
- Applicants must be authorized to work for any employer in the U.S. (Visa sponsorship is not available).
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave
Twelve paid holidays throughout the year
Opportunities for personal and professional growth
Competitive salary range of $93,600 to $162,240 USD
Ready to Apply?
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