Job Description
A Digital Tagging and Analytics Implementation Specialist responsible for managing digital data collection infrastructure, implementing tracking solutions, and ensuring data accuracy and compliance across web assets using various tag management and analytics platforms.
Key Responsibilities
- Develop and maintain tagging solutions across platforms using AEP Data Collection, GTM, or other tag management tools
- Test, debug, and troubleshoot tag deployments to ensure data accuracy and performance
- Manage tag properties and rules for multiple domains and coordinate workflows involving multiple libraries
- Design and implement data collection strategies and tagging standards for scalable and consistent data capture
- Collaborate with front-end teams to align on data layer and event tracking requirements
- Enforce best practices in data collection, including privacy and compliance standards
Requirements
- Minimum of 5 years of relevant, full-time experience in digital tagging, analytics implementation, or related fields.
- Experience with tag management systems such as Adobe Experience Platform Data Collection (formerly Adobe Launch), Google Tag Manager (GTM), Tealium, or similar platforms, including implementation, testing, debugging, and system planning.
- Proficiency in JavaScript for tag and analytics implementations.
- Familiarity with HTML, CSS, and front-end development principles.
- Knowledge of Data Layer standards, formatting, and governance.
- Experience with designing and executing data collection strategies and tagging standards that support scalable, consistent, and efficient data capture across web assets.
- Ability to develop and maintain tagging solutions across platforms using AEP Data Collection and other tag management tools.
- Experience conducting thorough testing and debugging of tag deployments to ensure data accuracy and performance, and troubleshooting issues to maintain data integrity.
- Experience developing and managing tag properties and rules for multiple domains using AEP Data Collection.
- Ability to efficiently manage and publish workflows involving multiple libraries in AEP Data Collection.
- Experience working closely with front-end developers, UX, and product teams to align on data layer and EDDL requirements for websites and web event tracking.
- Understanding of privacy and compliance requirements such as GDPR and CCPA, and ability to enforce best practices in data collection.
- Excellent communication skills to collaborate effectively with team members and management.
- Bachelor’s degree in information systems, computer science, or a related STEM field.
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave
Twelve paid holidays throughout the calendar year
Opportunities for personal and professional growth
Competitive total rewards strategy
Ready to Apply?
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