Job Description
A Digital Tagging and Analytics Implementation Specialist responsible for managing digital data collection infrastructure, deploying tracking solutions, ensuring data accuracy and compliance, and collaborating with cross-functional teams to optimize web analytics across multiple platforms.
Key Responsibilities
- Develop and maintain tagging solutions across platforms using tag management tools like AEP Data Collection, GTM, or Tealium
- Test, debug, and troubleshoot tag deployments to ensure data accuracy and performance
- Manage tag properties and rules for multiple domains and coordinate workflows involving multiple libraries
- Design and implement data collection strategies and tagging standards for scalable and consistent data capture
- Collaborate with front-end teams to define data layer and event tracking requirements
- Enforce best practices in data collection, privacy, and compliance standards such as GDPR and CCPA
Requirements
- Minimum of 5 years of relevant, full-time experience in digital tagging, analytics implementation, or related fields.
- Experience with tag management systems such as Adobe Experience Platform Data Collection (formerly Adobe Launch), Google Tag Manager (GTM), Tealium, or similar platforms, including implementation, testing, debugging, and system planning.
- Proficiency in JavaScript for tag and analytics implementations.
- Familiarity with HTML, CSS, and front-end development principles.
- Knowledge of Data Layer standards, formatting, and governance.
- Experience with developing and maintaining tagging solutions across multiple platforms and domains using AEP Data Collection.
- Ability to develop and manage tag properties and rules for multiple domains using AEP Data Collection.
- Experience conducting thorough testing and debugging of tag deployments to ensure data accuracy and performance, and troubleshooting issues to maintain data integrity.
- Experience designing and executing data collection strategies and tagging standards that support scalable, consistent, and efficient data capture across web assets.
- Ability to work closely with front-end developers, UX, and product teams to align on data layer and EDDL requirements for websites and web event tracking.
- Understanding of privacy and compliance requirements such as GDPR and CCPA, and ability to enforce best practices in data collection.
- Excellent communication skills to collaborate effectively with team members and management.
- Bachelor’s degree in information systems, computer science, or a related STEM field.
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave
Twelve paid holidays throughout the calendar year
Opportunities for personal and professional growth
Competitive total rewards strategy
Ready to Apply?
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