Job Description
The Product Marketing Manager will drive awareness and adoption of geospatial technology products by collaborating with cross-functional teams to create effective messaging and execute marketing campaigns. This role involves leading product release activities, educating users, and developing strategies to enhance product performance.
Key Responsibilities
- Collaborate cross-functionally with product management, engineering, and marketing teams
- Spearhead communication strategy for product changes and pricing
- Lead and execute global product release activities and internal communications
- Distill key features and capabilities into messages for global awareness and adoption
- Craft educational materials for prospects and users including web pages and videos
- Create personas, positioning, and value-based messaging for products
- Provide insights into competitive capabilities
- Develop and monitor Key Performance Indicators for product performance
Requirements
- 2 years of experience in product, industry, or corporate marketing communications, business development, consulting, or a similar field.
- Proven verbal and written communications skills with the ability to understand and convey technical information in a non-technical manner.
- Strong interpersonal skills and the ability to thrive in a cross-functional team environment.
- Understanding of marketing technology and common marketing concepts.
- Strong project management and problem-solving skills with previous experience leading programs or highly visible projects.
- Ability to exercise good judgment within defined procedures and practices to determine appropriate action.
- Self-starter, detail and task-oriented, able to successfully manage multiple priorities with guidance from leadership.
- Ability to travel 10% for strategic meetings, events, and/or tradeshows.
- Bachelor's degree in business, marketing, GIS, or a related field.
Benefits & Perks
Compensation/salary range: 66,560 - 110,240 USD
Minimum accrual of 80 hours of vacation leave
Twelve paid holidays throughout the calendar year
401 k and profit-sharing programs
Industry-leading health and welfare benefits (medical, dental, vision, life insurance for employees and their families)
Opportunities for personal and professional growth
Ready to Apply?
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