NextGenEnergyJobs.com

Product Marketing Manager - Geospatial Technologies

Esri
Posted January 30, 2025

Louisville, Colorado

Energy Consulting

$66,560 - $110,240

Full Time

Job Description

The Product Marketing Manager will drive awareness and adoption of geospatial technology products by collaborating with cross-functional teams to create effective messaging and execute marketing campaigns. This role involves leading product release activities, educating users, and developing strategies to enhance product performance.

Responsibilities

  • Collaborate cross-functionally with product management, engineering, and marketing teams
  • Spearhead communication strategy for product changes and pricing
  • Lead and execute global product release activities and internal communications
  • Distill key features and capabilities into messages for global awareness and adoption
  • Craft educational materials for prospects and users including web pages and videos
  • Create personas, positioning, and value-based messaging for products
  • Provide insights into competitive capabilities
  • Develop and monitor Key Performance Indicators for product performance

Requirements

  • 2 years of experience in product, industry, or corporate marketing communications, business development, consulting, or a similar field.
  • Proven verbal and written communications skills with the ability to understand and convey technical information in a non-technical manner.
  • Strong interpersonal skills and the ability to thrive in a cross-functional team environment.
  • Understanding of marketing technology and common marketing concepts.
  • Strong project management and problem-solving skills with previous experience leading programs or highly visible projects.
  • Ability to exercise good judgment within defined procedures and practices to determine appropriate action.
  • Self-starter, detail and task-oriented, able to successfully manage multiple priorities with guidance from leadership.
  • Ability to travel 10% for strategic meetings, events, and/or tradeshows.
  • Bachelor's degree in business, marketing, GIS, or a related field.

Benefits

  • Compensation/salary range: 66,560 - 110,240 USD
  • Minimum accrual of 80 hours of vacation leave
  • Twelve paid holidays throughout the calendar year
  • 401 k and profit-sharing programs
  • Industry-leading health and welfare benefits (medical, dental, vision, life insurance for employees and their families)
  • Opportunities for personal and professional growth

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