Job Description
A product marketing manager at Esri is responsible for developing and executing marketing strategies to promote and drive adoption of Esri's mapping and GIS products, including managing product launches, creating compelling content, and collaborating with cross-functional teams to communicate product value and market positioning.
Key Responsibilities
- Develop go-to-market strategies for Esri products
- Coordinate and execute product launches, releases, and internal communications
- Create and manage marketing content such as web pages, videos, case studies, and press releases
- Develop communication strategies for product changes, lifecycle, and pricing
- Understand user and buyer needs to craft personas, positioning, and messaging
- Partner with cross-functional teams to promote product awareness and adoption
- Analyze market trends and competitive capabilities to refine product positioning
- Monitor key performance indicators to measure product performance in the market
Requirements
- At least 2 years of experience in product, industry, or corporate marketing communications, business development, consulting, or a similar field.
- Proven verbal and written communications skills with the ability to understand and effectively convey technical information in a non-technical manner.
- Strong interpersonal skills and the ability to thrive in a cross-functional team environment.
- Experience with current marketing software, systems, and tools.
- Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically.
- Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects.
- Self-starter, detail- and task-oriented, able to successfully manage multiple priorities with guidance from leadership.
- Bachelor’s degree in business, marketing, or a related field.
- Applicants must be authorized to work for any employer in the U.S. (Visa sponsorship is not available for this posting).
Benefits & Perks
Compensation salary range: $70,720 - $120,640 USD
Work schedule: Not specified
Work environment perks: Industry-leading health and welfare benefits including medical, dental, vision, basic and supplemental life insurance for employees and their families, 401(k) and profit-sharing programs, minimum of 80 hours of vacation leave, twelve paid holidays throughout the year
Additional benefits: Opportunities for personal and professional growth, commitment to diversity, equity, and inclusion, support for reasonable accommodations
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