Job Description
The Industry Marketing Manager is responsible for developing and executing strategic marketing campaigns targeting the state and local government market, including content creation, event management, analytics, and community building to increase revenue and market presence for Esri's GIS solutions.
Key Responsibilities
- Develop and execute strategic marketing campaigns across multiple channels targeting the state and local government market.
- Create marketing content and assets, including messaging, print collateral, digital content, and campaign materials.
- Manage and contribute to events and webinars, including content creation, logistics, and community engagement.
- Track and analyze campaign performance, prepare reports, and optimize marketing strategies based on analytics.
- Collaborate with internal teams, external partners, and industry influencers to promote Esri solutions and build market presence.
- Build and maintain relationships with customers, partners, and professional associations to foster community and advocacy.
Requirements
- Minimum of 2 years of marketing or related business experience.
- Must possess time management, resource management, and project management skills.
- Must be a quick learner with a positive attitude.
- Must demonstrate strong decision making, problem resolution, and creative thinking skills.
- Excellent written and verbal communication skills are required.
- Ability to travel up to 20% during peak marketing periods is required.
- Bachelor's degree in marketing, business, geography, GIS, or a related field is required.
Benefits & Perks
Industry-leading health and welfare benefits including medical, dental, and vision insurance
Basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
Minimum of 80 hours of vacation leave
Twelve paid holidays throughout the calendar year
Ready to Apply?
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