Job Description
A Product Marketing Manager responsible for developing and executing marketing strategies to promote Esri's developer technology products, increase awareness, and drive customer adoption through cross-functional collaboration, content creation, and market analysis.
Key Responsibilities
- Develop go-to-market strategies for Esri developer technology products
- Coordinate and assist with product launches, releases, and internal communications
- Create marketing content such as web pages, videos, case studies, press releases, and advertisements
- Communicate product updates, lifecycle changes, and pricing information internally and externally
- Understand user and buyer needs to develop personas, positioning, and messaging
- Monitor and analyze product performance metrics in the market
- Stay informed on the competitive landscape and develop insights
- Partner with cross-functional teams to drive awareness and adoption of Esri technology
Requirements
- At least 1 year of experience in product, industry, or corporate marketing communications, business development, consulting, or a similar field.
- Proven verbal and written communications skills with the ability to understand and convey technical information in a non-technical manner.
- Strong interpersonal skills and the ability to thrive in a cross-functional team environment.
- Experience with marketing technology and common marketing concepts.
- Demonstrated project management and problem-solving skills with previous experience leading programs or highly visible projects.
- Self-starter, detail-oriented, and task-oriented, able to successfully manage multiple priorities with guidance from leadership.
- Ability to travel 10-20% for strategic meetings, events, and/or tradeshows.
- Bachelor’s degree in business, marketing, or a related field.
- Applicants must be authorized to work for any employer in the U.S. (Visa sponsorship is not available).
Benefits & Perks
industry-leading health and welfare benefits including medical, dental, and vision insurance
basic and supplemental life insurance for employees and their families
401(k) and profit-sharing programs
minimum of 80 hours of vacation leave
twelve paid holidays throughout the year
Ready to Apply?
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