Marketing Director
Diamond FoundryLocation not specified
Full Time
Posted August 13, 2026
$150k - $180k
~112 people viewed this recently
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Job Description
VRAI is one of the fastest-growing digital-first direct-to-consumer brands.
Key Responsibilities
- Brand Strategy & Positioning: Develop and execute the annual communications strategy aligned with business objectives; define and evolve brand positioning, voice, messaging, visual identity, and differentiated campaigns to ensure a consistent experience across all touchpoints.
- Integrated Communication Planning: Lead comprehensive communications planning across digital, social, retail, PR, influencer, CRM, and paid media; manage campaign calendars and launch strategies across product collections to deliver culturally relevant, authentic, and commercially impactful messaging.
- Creative Direction & Asset Production: Partner with internal/external creative teams and agencies to oversee the development of world-class creative assets—including photography, video, social content, retail marketing materials, and digital experiences—raising creative standards while maintaining speed to market.
- Cultural Relevance & Strategic Collaborations: Maintain a deep pulse on fashion, art, entertainment, and consumer trends to identify white-space opportunities; develop strategic brand collaborations with creators, artists, designers, influencers, and aligned brands to generate earned media and social engagement.
- Retail & Omni-Channel Marketing: Create integrated marketing programs that drive foot traffic, online conversion, and customer preference across stores and e-commerce; partner with merchandising, operations, and sales teams to supply stores with compelling launch support and campaign assets.
- Cross-Functional Leadership & Performance: Balance creative intuition with data-informed performance metrics to optimize campaign efficacy, manage cross-functional execution, and ensure every initiative elevates brand equity while meeting commercial goals.
Requirements
- Education & Experience: Bachelor’s degree in Marketing, Business, Communications, Fashion, or a related field with 8–12+ years of progressive marketing experience (preferably within fashion, fine jewelry, beauty, lifestyle, or premium consumer brands).
- Integrated Campaign Leadership: Proven track record of leading multi-channel brand campaigns from concept through execution, with demonstrated success managing creative agencies and cross-functional teams.
- Creative Judgment & Storytelling: Exceptional creative intuition, storytelling abilities, and a passion for fashion, design, self-expression, and creating emotional resonance with consumers.
- Cultural Connection & Partnerships: Demonstrated success in developing culturally relevant marketing initiatives, identifying emerging consumer trends, and executing high-impact strategic brand partnerships.
- Omni-Channel Expertise: Deep technical understanding of digital marketing, social media ecosystems, influencer marketing, PR, CRM, and content strategy across both digital and physical retail channels.
- Analytical & Commercial Acumen: Strong analytical skills with a data-informed, consumer-obsessed approach that balances artistic creativity with performance metrics, brand health, and revenue targets.
- Collaborative Leadership Style: Highly collaborative, influential, and curious mindset with the ability to navigate cross-functional dynamics, challenge convention, and align diverse teams toward shared growth objectives.
- Execution & Delivery: Proven ability to manage campaign budgets, oversee complex project timelines, and consistently launch successful product introductions on time and within scope.
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