Product Marketing Lead
CanonicalRemote
Full Time
Posted September 14, 2026
$107k - $162k· Est.
Power Generation
Remote
Apply Now
Application opens on company website
Job Description
Product marketers at Canonical sit between product and the market.
Key Responsibilities
- You will own product marketing for one of our product areas, from the market thesis through to the assets that sales and campaigns run on. You will be accountable for whether the story lands, whether launches convert, and whether the sales team can repeat the message without you in the room.
- Own positioning, messaging, and the narrative hierarchy for your product area, and keep it consistent from the website through to the sales deck
- Lead product launches end to end with tiering, timeline, cross-functional plan, assets, and post-launch reporting
- Build and maintain the competitive picture for your area: who we lose to, why, and what we say about it
- Support building the enablement that sales actually uses: battlecards, discovery questions, objection handling, demo narratives
- Run structured customer and community research, including win-loss, to keep the messaging grounded in real language rather than internal assumptions
- Partner with demand generation, content, web, and events to turn positioning into campaigns that move pipeline
- Raise the standard of the craft around you through review, mentoring, and shared frameworks
Requirements
- Strong written and verbal communication in English
- An exceptional academic track record from high school and university
- Proven product marketing experience in B2B software, SaaS, or open source
- A track record of owning positioning and messaging for a product or portfolio, not just executing someone else's
- Evidence of launches you led that changed a business outcome such as adoption, pipeline, or win rate
- The technical curiosity to hold your own with product managers and engineers and to understand the product beyond the datasheet
- Comfort using data to test a hypothesis, evaluate a campaign, and change your mind
- Ability to influence and align stakeholders across product, sales, and marketing without formal authority
- Excellent storytelling skills applied to technical solutions, for both developer and executive audiences
- Skill at managing complex, cross-functional projects with several dependencies and a fixed date
- Fast adaptation to change and to new technology in marketing
- Proactive, outcome-driven, and confident operating independently at a global scale
Benefits & Perks
- Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce. In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
- 🏠Fully remote working environment - we’ve been working remotely since 2004!
- 📚Personal learning and development budget of 2,000 USD per annum
- 💰Annual compensation review
- 🏆Recognition rewards
- 🏝 Annual holiday leave
- 👶Parental Leave
- 🧑💼Employee Assistance Programme
- 🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’
Ready to Apply?
Join Canonical and make an impact in renewable energy
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
Job Alerts
Get notified about new sustainability jobs
More at Canonical
Similar Jobs
More jobs at Canonical
Similar jobs in Power Generation
Is this your company?Claim your listing — free →