Staff Digital & Social Media Marketing Manager

• Digital Lead: Be the digital subject matter expert to a diverse group of internal stakeholders and cross-functional partners. Have your finger on the pulse of all of our digital activities and be able to field questions and make recommendations to pivot when issues arise. • Digital Strategy: Refine and own the ongoing strategy and execution of our omnichannel digital marketing strategy - aligned with our goals to drive brand awareness, audience engagement, and lead generation. • Digital Campaigns: Lead the planning and execution of always-on and digital media campaigns across paid and owned channels. Own creative briefs to make content and assets with our creative team and external partners and vendors. Partner with our media agency to select media mix, deploy, and optimize digital campaigns. • Search: Oversee SEO, AEO, SEM to ensure strong digital presence and search visibility that drives traffic to our owned channels. • Website: Own content strategy and content updates to aurora.tech on an ongoing basis. Build new content modules and pages. Partner with customer marketing to make our website a more effective customer education and lead generation platform. Work with our web development agency to make back-end improvements and enhancements. • Measurement & Reporting: Leverage analytics tools to assess campaign effectiveness, social media impact, and website engagement, using insights for ongoing optimization. Own monthly KPI and digital insights reporting. • Digital AI Tools: Leverage and/or build AI tools that scale our digital marketing efforts in areas like social listening, community engagement, and copy/content development.

• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent experience. • 8+ years of experience in digital marketing within an agency, brand, or B2B marketing setting. • Proven track record as a digital marketing generalist with deep expertise in digital media, social media, and content development. • Strong proficiency with digital marketing tools (like GA4, GTM, Sprout Social, Semrush) and ad platforms (like LinkedIn, Google). • Expertise in social media-specific content creation and management across platforms including LinkedIn, X, Facebook, Instagram, and YouTube, as well as website CMS. • Experience overseeing paid media campaigns and using data analytics for optimization. • Able to build trust and drive clear consensus with diverse teams and stakeholders. • Proven ability to work well under pressure and effectively manage change, ambiguity and shifting priorities. • Excellent written and verbal communication skills. • Flexibility to travel and work across time zones as needed. • Industry Knowledge: Passion to learn, or familiarity with, the autonomous technology, logistics, or freight industry. • Design: Basic knowledge of design tools and/or the ability to visually communicate new concepts and basic mockups through AI tools. The base salary range for this position is $127,000 - $184,500 per year. Aurora’s pay ranges are determined by role, level, and location. Within the range, the successful candidate’s starting base pay will be determined based on factors including job-related skills, experience, qualifications, relevant education or training, and market conditions. These ranges may be modified in the future. The successful candidate will also be eligible for an annual bonus, equity compensation, and benefits. #LI-JM3 #Mid-Senior Working at Aurora At Aurora, we bring together extraordinarily talented and experienced people united by the strength of our values. We operate with integrity, set outrageous goals, and build a culture where we win together — all without any jerks. We believe in-person work increases collaboration, empathy and our ability to lead effectively. As a result, we operate in a hybrid work environment where Aurorans are in office at least 3 days per week. Our Careers page provides insight into what it is like to work at Aurora, and you can find all the latest updates in our Newsroom .