Senior Product Marketing Manager

Anybotics
Barcelona, Catalonia
Full Time
Posted May 15, 2025
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Job Description

The Senior Product Marketing Manager will lead the development and execution of marketing strategies for innovative robotics solutions, positioning the company as a category leader and driving demand, sales, and market growth across industrial sectors.

Key Responsibilities

  • Refine use cases, value propositions, and product positioning for robotics solutions
  • Develop and execute go-to-market strategies
  • Define and research buyer personas to optimize marketing efforts
  • Orchestrate multi-channel marketing campaigns to promote products
  • Enable sales teams with high-quality tools and marketing materials
  • Own and elevate the product marketing function to establish industry category leadership

Requirements

  • Have the legal right to live and work in Spain.
  • Ideally reside in Barcelona or be open to relocate to Barcelona.
  • Experience in developing and executing go-to-market strategies for robotics or industrial technology products.
  • Deep insights into innovation pipelines related to robotics solutions.
  • Ability to refine use cases, value propositions, and product positioning for robotics solutions.
  • Experience in defining and researching buyer personas to determine effective marketing approaches.
  • Proven ability to orchestrate impactful multi-channel marketing campaigns.
  • Experience in enabling sales teams with high-quality tools and marketing materials.
  • Track record of delivering measurable results in demand generation, funnel velocity, and sales growth through product marketing activities.

Benefits & Perks

Compensation/salary range not specified
Work schedule not specified
Work environment perks not specified
Opportunity to work on cutting-edge robot technology
Be part of a fast-growing international tech company
Opportunity to contribute to innovative robotics solutions in various industries
Potential to help establish the company as a category leader
Opportunity to be part of growing the EU presence and stay connected to a global team
Relocation opportunity to Barcelona (if applicable)

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