Job Description
The Lifecycle Marketer at Amperity will lead the email marketing strategy and manage the entire lifecycle marketing funnel, focusing on reaching new prospects, nurturing leads, and enhancing customer retention through targeted campaigns and data-driven insights.
Key Responsibilities
- Lead the development and execution of lifecycle campaigns and newsletters using Marketo.
- Build a customer journey roadmap to engage prospects and nurture accounts.
- Monitor lifecycle metrics and make data-driven recommendations for campaign improvements.
- Partner with customer marketing to enhance onboarding and improve customer engagement.
- Implement nurture campaigns to move contacts through the marketing funnel.
- Collaborate with product marketing and design teams to ensure cohesive messaging and customer experience.
Requirements
- At least 5 years proven experience in lifecycle or email marketing, while autonomously building programs and managing campaign workflow tactics.
- Hands-on experience working inside a CRM and marketing automation platform Marketo to build campaign lists, audience segmentation, create templates, manage campaign member statuses, program sequence workflows. 2 years of Marketo experience is required.
- Excellent written skills, with experience editing and reviewing content, and contributing to campaign briefs, guides, and campaign launch decks.
- Ability to work towards multiple timelines simultaneously with a willingness to be hands-on with keen attention to detail.
- Comfortable presenting to senior management regular and ad-hoc campaign reporting by platform, channel, and user journey metrics.
Benefits & Perks
Compensation/salary range: 85,000 - 120,000
Hybrid work model: three days in the office each week
Cash incentives available
Stock options: new-hire equity grant for every employee
100% employee healthcare coverage
Transportation subsidies
Comfortable work environment with plenty of snacks
Self-managed PTO
Flexibility to work in a way that suits you
Employee experience perks like events and activities
Ready to Apply?
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