Sr. Director, Segment Marketing Events
AlertMediaAustin, Texas
Full Time
Posted February 24, 2026
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Job Description
The Senior Director of Segment Marketing Events at AlertMedia leads global outbound marketing and event initiatives to drive pipeline creation and revenue growth, collaborating closely with sales teams and managing a high-performing team in a fast-growing SaaS environment.
Key Responsibilities
- Provide strategic leadership for outbound marketing and event programs across new business segments.
- Oversee the execution of GTM strategies in EMEA for full-funnel demand programs.
- Manage opportunity and pipeline metrics, ensuring accurate attribution and reporting.
- Cultivate cross-functional partnerships with Sales and Marketing to align on opportunity and pipeline targets.
- Manage and steward the annual marketing budget for resource allocation and ROI analysis.
- Lead and mentor a global segment marketing and event team to enable high-impact execution and growth.
Requirements
- 10 years of relevant experience in B2B SaaS marketing, with 5 years focused on outbound programs events
- 5 years of experience managing and developing high-performing teams
- Demonstrated success building and scaling outbound events programs that translate to revenue
- Excellent cross-functional collaboration skills with a track record of building strong partnerships with Sales and Sales Development
- Skilled at distilling complex performance data into concise, executive-ready insights and recommendations
- Strong communication and storytelling skills, both written and verbal
- Strong copywriter with exceptional attention to detail experience leveraging AI to increase output
- Strategic thinker with the ability to shift priorities quickly based on evolving business needs
- Familiarity with tools like Salesforce, Outreach, Sendoso, Wrike, and FullCircle (preferred)
Benefits & Perks
Competitive base salary
Company-wide bonus program
Generous and flexible time off and parental leave policies
Health benefits - Medical, Dental, Vision and Life Insurance are 100% paid for employees
401K with generous company match
Access to new downtown office with 360 views of Austin, high-tech building gym and nearby running trails
Ongoing career development opportunities through Learning Development team
Recognition and rewards programs
Supportive and collaborative work environment
Meaningful work in a fast-moving, global company
Ready to Apply?
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