Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future.
About the Role
The Marketing Director will drive marketing planning, demand generation, events, and campaigns for our battery storage business in the Americas region – including the US, Canada, and Latin America.
Responsibilities
Partner in developing region-specific marketing and demand gen plans that support Fluence’s regional sales for energy storage products and services
Planning and executing marketing tactics and events to create new sales opportunities, accelerate existing sales opportunities, and deepen our brand recognition in the region
Working with corporate marketing teams and agencies to form and execute integrated campaigns that involve email marketing, thought leadership, events, conferences, paid advertising, and other tactics/channels as needed
Prioritizing and managing Fluence’s conference activity and sponsorships in the Americas region
Coordinating with other marketing functions to align campaign activity and event messaging with new product launches, go-to-market priorities, and customer segmentation
Tracking and reporting on regional marketing budget for events and digital campaigns, and tracking success against annual marketing KPIs within your function