Content Marketer (Brand and Campaigns)
Use InsiderLocation not specified
Full Time
Posted July 3, 2025
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Job Description
A digital content marketer responsible for creating and optimizing performance-driven content across various digital channels to support Insider’s growth, including emails, ads, social media, landing pages, and campaigns, while working closely with AI tools to enhance effectiveness.
Key Responsibilities
- Create performance-driven content for campaign emails, digital ads, social media posts, landing pages, nurture sequences, and event invites.
- Optimize existing content to improve performance, increase conversion rates, and refine messaging.
- Collaborate with AI tools to experiment, iterate, and scale content production while maintaining brand voice.
Requirements
- Experience in creating performance content for digital channels, including campaign emails, digital ads, LinkedIn carousels, social posts, landing pages, nurture sequences, event invites, and campaign headlines that drive pipeline.
- Ability to optimize existing content for higher performance across digital channels by tightening copy, raising conversion rates, and crafting messaging that effectively hits buyers right between the eyes.
- Proficiency in working closely with AI tools to experiment, iterate, and scale content work faster while maintaining the Insider tone of voice.
- Strong storytelling skills combined with marketing and revenue-driving capabilities.
- Excellent written communication skills with the ability to craft compelling and persuasive messaging.
- Ability to thrive in a fast-paced, agile environment and manage multiple campaigns simultaneously.
- Experience in digital copywriting with a focus on performance marketing.
- Understanding of digital marketing channels and how to tailor content for each platform.
- Experience in creating content that contributes to pipeline generation and growth metrics.
Benefits & Perks
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