Senior Integrated Marketing Manager
Pure StorageBellevue, Washington
Full Time
Posted June 26, 2025
$118k - $224k
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Application opens on company website
Job Description
The Senior Integrated Marketing Manager will develop and lead cross-functional marketing campaigns to enhance brand awareness, customer engagement, and revenue growth within the data storage industry, utilizing strategic planning, collaboration, and data-driven decision-making.
Key Responsibilities
- Develop and lead integrated marketing campaigns
- Collaborate with cross-functional teams to define campaign objectives, target audience, and messaging
- Leverage market research and industry trends to inform campaign strategies
- Identify marketing channels and tactics to achieve campaign goals
- Manage campaign budgets and timelines
- Evaluate campaign effectiveness using KPIs and metrics, making data-driven adjustments
- Develop internal communication programs to ensure alignment and engagement
- Communicate campaign strategies and results to executive leadership
- Build and maintain relationships with external partners, agencies, and vendors
Requirements
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Proven track record in integrated marketing and campaign strategy development, with a minimum of 7 years of relevant experience.
- Strong understanding of B2B technology marketing, preferably in the IT, data storage, or cloud computing industry.
- Excellent communication, interpersonal, and leadership skills.
- Demonstrated ability to lead cross-functional teams.
- Proficiency in marketing technology tools and analytics.
- Strategic thinker with a data-driven approach to decision-making.
- Exceptional project management skills.
- Experience with internal communications and employee engagement initiatives is a plus.
- Ability and willingness to work from one of the following office locations in compliance with company policies: Santa Clara, CA; Bellevue, WA; or Raleigh RTP, North Carolina.
- Work experience in developing and leading integrated marketing campaigns, including defining campaign objectives, target audiences, key messaging, and leveraging market research, customer insights, and industry trends.
- Experience in assisting with campaign budgets and timelines, and evaluating campaign effectiveness through KPIs and metrics.
- Ability to develop and implement internal communication programs to ensure alignment and engagement across marketing teams and stakeholders.
- Experience in building and maintaining relationships with external partners, agencies, and vendors.
- Ability to develop and lead cross-functional campaign workflows and optimize marketing processes.
- Willingness to work in an in-office environment at specified locations.
Benefits & Perks
Annual base salary range of 118,000 to 224,000 USD
Potential eligibility for incentive pay and/or equity
Flexible time off
Wellness resources
Company-sponsored team events
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