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Job Description
A Growth Marketer at Palmetto is responsible for developing and executing innovative, primarily unpaid, organic growth strategies to rapidly increase user base and sales. The role involves hands-on experimentation, leveraging AI and low-code tools, analyzing data, and collaborating across teams to achieve measurable growth outcomes in a fast-paced environment.
Key Responsibilities
- Design and implement creative growth strategies and experiments focused on unpaid channels.
- Execute and manage growth initiatives, including building landing pages, setting up tracking, and automating workflows using low-code/no-code tools.
- Leverage AI tools for content creation, data analysis, audience segmentation, and process automation.
- Analyze KPIs, interpret results, and iterate on growth strategies based on data insights.
- Research, test, and optimize new and existing organic growth channels and tactics.
- Collaborate with marketing, product, engineering, and sales teams to align and support growth initiatives.
Requirements
- 3-5 years of experience in growth marketing, product lead growth, digital marketing, or a similar role with a proven track record of driving significant user growth and or sales, preferably through organic unpaid channels.
- Demonstrated experience designing, running, and analyzing rapid tests and growth experiments.
- Proven ability to integrate and utilize various AI tools e.g., Large Language Models (LLMs) for content copy, AI analytics tools, AI automation enhancers effectively within a growth workflow.
- Hands-on experience with low-code no-code platforms e.g., Zapier, Make, Webflow, Airtable, Bubble for automation and building MVPs.
- Basic coding skills e.g., Python, JavaScript, HTML, CSS sufficient to build small tools, automate tasks, scrape data, or make minor web modifications independently.
- Proficiency with analytics tools e.g., Google Analytics, Amplitude, Looker.
- Deep understanding of user behavior, social and gaming mechanics, growth channels, and tactics that go beyond standard social and SEO channels.
- Highly analytical and data-driven mindset, comfortable working with numbers to find insights and drive decisions.
- Creative problem-solver with a hacker mentality, resourceful, curious, and persistent in finding solutions.
- Excellent execution skills with a strong bias for action and ability to manage multiple projects simultaneously in a fast-paced environment.
- Ability to work autonomously with minimal structure, focusing on achieving measurable outcomes.
- Strong communication skills to articulate strategies, report results, and collaborate effectively when required.
- Employment is contingent upon the successful completion of a background check.
Benefits & Perks
Compensation/salary range (not specified)
Work schedule (not specified)
Work environment perks including unlimited PTO, medical, dental, and vision coverage, paid parental leave, retirement plans
Comprehensive benefits package
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