Vice President of Marketing
Carbon DirectPosted February 21, 2025
Location not specified
Carbon Capture$175k - $285k
Full Time
Job Description
The VP of Marketing at Carbon Direct will lead the development and execution of innovative marketing strategies to enhance the company's brand positioning and drive business growth in the climate management sector. This role requires a strategic thinker with expertise in climate science and marketing to translate complex solutions into compelling narratives and ensure alignment with organizational objectives.
Responsibilities
- •Develop and execute a comprehensive marketing strategy aligned with Carbon Direct's mission and commercial objectives.
- •Own the annual marketing plan and secure buy-in from executive leadership.
- •Lead and mentor a high-performing marketing team across brand, content, events, and product marketing.
- •Advance Carbon Direct as a leading voice in carbon management and ensure brand consistency.
- •Craft a market-relevant content strategy for white papers, blogs, reports, and case studies.
- •Develop and execute strategic marketing campaigns that drive awareness, engagement, and conversion.
- •Build and optimize data-driven performance marketing initiatives and track key KPIs.
- •Elevate Carbon Direct's presence through a proactive PR approach and cohesive events strategy.
- •Secure speaking opportunities, media placements, and strategic collaborations to amplify expertise.
Requirements
- •Extensive experience in management consulting, strategic marketing, or go-to-market leadership, ideally within climate, sustainability, carbon markets, or a related field.
- •Deep understanding of climate and carbon management landscapes, with the ability to translate complex technical and policy topics into compelling, market-relevant narratives.
- •Proven ability to develop and execute strategic, commercially driven marketing initiatives that align with business objectives and market realities.
- •Strong executive presence with exceptional storytelling, writing, and communication skills, capable of engaging senior stakeholders across industries and policy.
- •A data-driven, analytical approach to marketing strategy, performance measurement, and optimization.
- •Demonstrated success in advising executives, collaborating cross-functionally, and influencing decision-making across science, client engagement, product, and policy teams.
- •Experience leading and mentoring high-performing teams, fostering a culture of strategic thinking, adaptability, and commercial impact.
Benefits
- •Compensation/salary range: 175,000-285,000
- •Flexible vacation policy and ten company-wide holidays, plus annual winter break between Christmas and New Year’s
- •16 weeks of fully paid parental and family leave with no tenure requirement
- •Remote-friendly work culture with annual company-wide retreats
- •Reimbursement for your work-from-home setup and monthly work-from-home stipend
- •Comprehensive nationwide medical, dental, and vision coverage
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
More jobs at Carbon Direct
More jobs in Location not specified
Energy Efficiency Account Manager Remote - Denver-metro, CO only
Energy Solutions
Jan 10
